About - Genyve

Brand Story

Welcome to Genyve

Pronounced [gen-eve].
At Genyve, we believe great hair shouldn’t be complicated.
In a crowded world of overpromises and trends, we keep it simple, clean, effective haircare that delivers healthy hair
and instant, visible results.
Born from salon expertise and designed for everyday life,
Genyve bridges the gap between professional performance
and effortless self-care.
Our products fit naturally into your routine, helping you create hair that looks and feels alive, from the very first use.

Our Mission

To make high-performing haircare simple, accessible,
and genuinely effective.
We create clean, modern products that give instant, visible results and long-term hair health, without the fuss.
Every formula is made to enhance your individual style, empowering confidence that feels effortless and real.
At Genyve, we don’t chase trends, we create results that
speak for themselves.

Brand Pillars

Superior Clean Formulas

In a market full of noise, simplicity is power.

We craft our products with carefully chosen ingredients that work, no unnecessary additives, no false promises.

Our clean, salon-tested formulas deliver performance you can see and feel, without the premium price tag.

Constantly Evolving

Innovation is in our DNA. We never stop refining, improving, and evolving — from ingredients to packaging — creating a smaller footprint without compromising performance.

Genyve adapts with you, always focused on sustainability and results that last.

Earth-Conscious Design

Our bottles are made using 70% PCR recycled plastic, and our aluminium packaging is infinitely recyclable.

We blend Certified Organic ingredients with conscious formulation, so you can look good, feel good, and do good with every wash.

Hero Ingredients

Kakadu Plum

Rich in Vitamin C, it boosts elasticity and hydration, strengthening the hair while locking in moisture.

Hemp Seed Oil

Hydrates both hair and scalp, preserving texture, reducing moisture loss, and supporting healthy growth.

Argan Oil

Smooths and softens by controlling frizz, adding shine, and protecting against breakage.

Evening Primrose

Nourishes the scalp, improves flexibility, and restores softness without build-up.

Clean Formulation

Free From:

Parabens

Isothiazolinones

Sodium Lauryl Sulfate

Petrolatum

Triclosan

BHT

Talc

Non-IFRA Compliant Fragrances

Nanomaterials

Animal-Derived Ingredients

Animal Testing

Sodium Laureth Sulfate

Microbeads
(Rinse-off)

Sustainability Commitment

We’re committed to driving awareness around plastic pollution and sustainable beauty.
Through our campaigns and partnerships, we highlight the impact of waste and promote conscious consumer choices.
The facts are confronting, by 2050, it’s estimated there
will be more plastic than fish in our oceans.
At Genyve, we’re doing our part to change that narrative.